Archive for the marketing Category

Real Estate EXCITEMENT! And, What This REALLY Means for Portland Oregon Real Estate Pricing!!!

April10
"I'm So Excited" - The Pointer Sisters   Something different is definitely happening in our local Portland Oregon real estate market!!!   And, this is a good thing for our local real estate, our local economy and our local attitude (of course, just a little sunshine might fix that).  However, what is really happening?  I'm still assessing, but it's definitely not "the sky is falling" environment that we have endured the last few years.   I want to share a story or two, so you can get perspective on just how "finicky" our market might be AND how important it might be to be "p… Read More

Buy MY House!

June10
The Commodores and Lionel Ritchie sing "Brick House" Builders often offer a variety of incentives such as upgrades, seller-paid closing costs, interest rate buy downs, washers, dryers, refrigerators or big screen TVs.  Interestingly, much of the resale market doesn't employ many of these techniques. According to the latest NAR Home Buyers and Sellers Profile, 56% of sellers are not offering any incentives at all.  25% offer a home warranty which is valuable but at an average cost of less than $500, it probably doesn't do much to make the difference in the decision to buy or not. Wi… Read More

Technology Makes Sustainability Profitable!

February16
  The 3 R Song w/Jack Johnson Technology Makes Sustainability Profitable! Sustainability is a “loaded” term.  I’m confused, bemused and amused by vernacular at times.  I hope you’ll allow me to discover what I mean by sustainability as I write this article.  Webster defines “sustain” as to maintain or prolong or endure or withstand or “to suffer”?  Okay, the “suffering” aside, I’m all over prolonging anything I perceive as positive and ending anything I perceive as negative.  You can argue the economics of sustainability all day but none of it matters if it d… Read More