We’re All in This Together…Forming Partnerships for Portland Real Estate Success Stories!

July9

 

“We’re All in This Together” by Ben Lee

You want to make a change or you have to make a change and you are considering selling your current home or investment property.  You decide to enlist the help of a Real Estate Broker.  At this moment, you are forming an alliance, you are developing a partnership and you are including professional guidance.  My advice is to definitely choose someone you trust, not to necessarily just agree with you, but to direct you and advocate for you.  Then you must open your mind to the facts.  It is often so difficult to “hear the truth”.  But, taking recommendations for staging (preparing your home for market), repairs (overcoming objections) and pricing (being competitive in a challenging market) are paramount to success in the Portland Oregon real estate market today.  Then you have to exhibit a lot of patience.  This, of course, goes back to “trust”. 

There are no “secret weapons” in selling a home today (other than avoiding common mistakes).  With the advent of incredible amounts of information available on the web, if your agent is performing due diligence in the marketing department (great photos, video, enticing commentary), immediately responding to inquiries, refreshing web sites, following your agreed upon marketing plan and you are getting no showings, you absolutely have to visit price again.  “Waiting” for the right person to come along and “make that offer” is hurting your chances of maximizing your eventual sales price.  If you continue to get showings but no offers, you absolutely have to visit price again.  Waiting for a buyer who will just “make me an offer” is difficult if the wrong buyers are seeing your home.  If you’ve staged to the best of your ability and responded to all “showing” feedback  and you ARE getting showings and no offers, you absolutely have to visit price again!!  At the risk of sounding repetitive, it all comes down to location, condition and PRICE.  These are tried and true axioms of real estate success and they’ve never been more true than right now!  And, it doesn’t take much to be overpriced in the current market climate. There is more inventory, a smaller pool of buyers, more mortgage restrictions, tighter appraisal standards and it’s a competition to catch the attention of that perfect buyer.  You can’t do anything about the location, you just have to live with no “footprint” during the marketing process and you absolutely have to be priced at or below the competition.  Like my Dad used to say, no one said life was going to be fair!!!

About the Author | Janeese Jackson

My job is service...service to you and your real estate transactions! How can you benefit from my 25+ years of experience and expertise? What can I offer to make the process more productive? * Current information on available housing...comparative and competitive market pricing and analysis * Daily involvement in the local real estate marketplace * Thorough, comprehensive knowledge reflecting years of helping others complete their real estate business * Extensive network of professional resources to make the process as smooth as possible My commitment is to you! Being available to you...returning your calls...answering your questions...addressing your concerns...respecting your money...matching your timeline...meeting your expectations...helping accomplish your real estate goals!!

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