Eric Clapton singing “Pretending” at the Royal Albert Hall in 2006.
This is the 3rd in a series on what it takes to sell your home in Portland Oregon. We’ve discussed pricing, why homes don’t sell and incentives to entice buyers. NOW, remember when you were just a “kid” and playing house was so much fun….”just for pretend”!??? “Real life” and our “imaginary worlds” can be worlds apart! Real life is a madhouse with kids and dogs and friends and roommates and stacks of papers and dishes in the sink and underwear on the floor and un-made beds and stacks of laundry and jobs and commitments and no time!!! Our imaginary world, unfortunately, is the one that the buyers want to see. That’s the world where we have time to sit at our bistro table and sip coffee while we read the paper every morning in our sunny kitchen nook. It’s the one where the dog doesn’t shed and the children obediently pick up their rooms and hubby doesn’t throw his dirty laundry in the vague vicinity of the laundry basket and you’ve not left your unmentionables peeking out from underneath the bed. It’s also the one where everyone cleans up after themselves and the dust bunnies miraculously disappear and the refrigerator spills get mopped up by the refrigerator fairy…..and….somebody stop me before I end up at the funny farm strapped to a chair!!!
But, I digress! I’m quick to commit to the top three (in my book) of elements of a successful real estate sale: location, price and condition. And, as I always point out you can’t really do anything on the selling end to change the current location (that was decided when you purchased), you absolutely have to price almost “better than right” and condition includes attempting to get your home in the best condition financially possible and, then, staging until you almost don’t recognize your own home. Remember: it’s no longer about your “stuff”, its about selling the framework that holds your “stuff”. You are trying to convince someone else, generally a complete stranger, that they too can love and enjoy this house and make it THEIR HOME. Staging is so important to the actual sale of your home in Portland Oregon that it is definitely worth the inconvenience of “pretending for awhile”. It also could be worth bringing in an outside resource.
Arlene Lord is a designer extraordinaire and principle at Mosaik Design . But, has also been successfully helping sellers re-evaluate their home and its allure to the potential buyer. As Arlene says: “put your stuff away. You will have an opportunity to bring your stuff out later in your new space”. It will like Christmas, Hanukkah, Kwansaa and your birthday all at once as you unload your boxes in your NEW home.
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If you are looking for a timely sale and feel the need for a professional consultation or a half or full day of staging help and rearranging (I have seen her work and it’s outstanding), please contact Arlene at 503-502-7205 or arlene.lord@gmail.com
Agent Profile
My job is service...service to you and your real estate transactions! How can you benefit from my 25 years of experience and expertise? What can I offer to make the process more productive?
* Current information on available housing...comparative and competitive market pricing and analysis
* Daily involvement in the local real estate marketplace.
* Thorough, comprehensive knowledge reflecting years of helping others complete their real estate business.
* Extensive network of professional resources to make the process as smooth as possible.
My commitment is to you! Being available to you...returning your calls...answering your questions...addressing your concerns...respecting your money...matching your timeline...meeting your expectations...helping accomplish your real estate goals!!
JANEESE JACKSON: 503-709-0802 or jj@janeesejackson.com

