Agent Profile
My job is service...service to you and your real estate transactions! How can you benefit from my 25 years of experience and expertise? What can I offer to make the process more productive?
* Current information on available housing...comparative and competitive market pricing and analysis
* Daily involvement in the local real estate marketplace.
* Thorough, comprehensive knowledge reflecting years of helping others complete their real estate business.
* Extensive network of professional resources to make the process as smooth as possible.
My commitment is to you! Being available to you...returning your calls...answering your questions...addressing your concerns...respecting your money...matching your timeline...meeting your expectations...helping accomplish your real estate goals!!
JANEESE JACKSON: 503-709-0802 or jj@janeesejackson.com
Radney Foster sings “Half of My Mistakes”.
It’s not easy being the “average seller” (if there actually IS such a thing) right now in Portland Oregon or elsewhere. You are competing with distressed properties such as short-sales and bank foreclosures. There are simply less buyers and more inventory (the simple economics of “supply and demand”) and it’s absolutely critical that you price your property correctly. Pricing is a huge challenge right now as overpricing is the “kiss of death” and yet no one wants to leave money on the table. Here’s what to avoid:
- Basing the list price for your home on the list price of other active properties. It’s a very common mistake to look at what other properties are listed for in your neighborhood and base your asking price on that number. You definitely need to know how your competition is positioned in the market. But, the only true comparable properties are “sold” sales. Appraisals are an issue these days and even if you were to find a buyer that just crawled out from under a rock and hadn’t explored current home values, the required appraisal for any buyer to get a loan will certainly be examining only closed sales.
- Basing your list price on what you paid for the property. Many sellers believe that what they paid for the property influences their current sales price. Many people believe that agents and sellers determine the price at which a house will sell, when in truth its the buyers that make that determination.
- Overestimating the value of your improvements or upgrades. Some improvements do increase value and how a home shows and presents to the potential buyer is definitely influential. So, most improvements make your property more saleable, but they don’t necessarily add to the value. You can also overimprove your property my making your home non-conforming for the neighborhood or area.
- Testing the market. Sellers often want to “test” the market. “Let’s list it at a higher price for a few weeks and see what happens”. This is not a good idea. The initial marketing period will enjoy the most attention. In faster-paced markets, you would know in 2 weeks. The pace of the current market is slower but you will know a lot in the first couple of weeks and will definitely start to get feedback and you need to respond to it quickly!
I have been both a buyer AND a seller in the last year in Portland so I “feel your pain”. I’ve had to pay more than asking price for an investment property due to multiple offers and I sold another property for considerably less that it would have been worth at one moment in time. However, I don’t make the rules or the market but I do have to reflect the reality of the market in both my real estate acquisitions and my sales. “The market IS what it IS!!!”
About the Author | Janeese Jackson
- More posts by Janeese Jackson