An Eerie Lull in the Housing Market….but, Why Do Some Houses Get Multiple Offers and Others None?

August20

August always brings an “end of summer” lull in the Portland real estate market and perhaps we’re just a bit paranoid these days, but it seemed to me our vacation slow-down started earlier in August than usual.  I feel less interest circling my listings despite recent RMLS stats that show a slight increase in lockbox activity.

Which brings me to the thoughts on why some listings sell and some don’t!  Several elements are paramount:

1) Location, of course! Location has always had impact and continues to do so.  But, you can’t do anything about your current location (short of moving your house).  So, you must work with what you can change.

2) Pricing is Paramount!  You have to be “ahead” of the market is pricing (and, yes, you must compete with short-sales and foreclosures…no one said life was going to be fair)!  If you are “chasing the market down” you will end up losing money as the listing gets “tired” and “stale”.  If you really want to sell, price it like you really want to sell!

3) Exposure!  Over 90% of all real estate searches start online.  Where is yours?  Are the photos impressive and alluring?  If your listing shows well on the internet, it will entice viewers to go from “virtual showings” to “in-person showings”

4) Staging and Condition!  Unless you are attempting to sell for less than is owed on the property, attractive staging and good conditions must exist.  If you are selling short, you don’t want to put any more time, effort or money into the property but, otherwise, you must have everything in order.  Smells must be eliminated, pets contained, paint re-touched or re-done, workwork spruced, carpet and wood floors evaluated….remember the competition is stiff out there and you have to be on your “A-Game”!!

About the Author | Janeese Jackson

My job is service...service to you and your real estate transactions! How can you benefit from my 25+ years of experience and expertise? What can I offer to make the process more productive? * Current information on available housing...comparative and competitive market pricing and analysis * Daily involvement in the local real estate marketplace * Thorough, comprehensive knowledge reflecting years of helping others complete their real estate business * Extensive network of professional resources to make the process as smooth as possible My commitment is to you! Being available to you...returning your calls...answering your questions...addressing your concerns...respecting your money...matching your timeline...meeting your expectations...helping accomplish your real estate goals!!

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